Targeted Market
The FinancialCertification Forum web site offers an exciting new advertising
opportunity to companies that want to reach financial professionals pursuing a variety of industry certifications.
Our site is new and in the early stages of attracting users strictly
interested in studying for and passing financial certification exams.
We’re moving to become the “central hub” for financial certification exam prep by providing two unique attractions:
1. Free Mock Exams With a Powerful Test Engine—Almost An Arcade!
- Candidates can test their readiness for exams by taking our online 1-hour Adaptive Exams that help them identify their weaknesses for further study and 3-hour Mock Exams that simulate the real thing.
- Since all exams are randomly generated from our large database of questions, returning visitors will never get the same exam twice. This ensures that many candidates will visit our web site daily to track their progress—allowing your ad the opportunity for repeat exposures.
- Vendors may provide us with a Mock Exam comprised of questions from their own exam prep product lines, which we will include in our online test engine. This option provides vendors a customized way to allow certification candidates to sample their products.
- Our Mock Exams currently cover vendor certification for CFA Level I and Level II, just to mention the growing number of Financial Mock Exams currently in development.
2. Mock Exam Scoring Contests With Daily, Weekly Or Monthly Prizes
- Based on Mock Exam test score contests, candidates can win FREE download versions of vendor-sponsored Practice Exams, eBooks, Study Guides, Notes, etc. These contests will draw candidates to our web site day after day, again giving your ad repeat exposure. Ask us how you can you advertise your products via promotional give-aways.
3. Free Forums For Specific
Certifications— With Access To Our Staff Of Trainers/ Financial Professionals 24/7
- Candidates can choose free forum postings to any number of financial certifications.
- Candidates can pose questions for our Online authors and instructors 24/7, as well as query their peers for study tips.
- Candidates can win FREE download versions of Vendor Sponsored practice exams, eBooks, Study Guides, Notes, etc.
User Statistics
Currently the FinancialCertification Forum web site has over 2,700 registered users. More than 900,000 visits to our site have been logged since its beginning in September 2004. See the Portal Stats section for our latest web site use data.
We’re in the process of motivating thousands of Financial professionals to make it a daily habit to visit FinancialCertification.com through a strong advertising and publicity campaign:
- Advertising on Google and other search engines
- Advertising from other web sites that serve thousands of financial professionals are interested in exam prep guides and practice testing software.
- A publicity campaign to major financial publications that will alert financial professionals to this unique source of FREE mock exams and forums featuring advice from our seasoned certification trainers.
- § Links to our web sites from Books24x7.com, a premier leader in financial eLearning via its extensive subscription database of financial eBooks from hundreds of publishers.
Affordable Ad Rates
Since we’re in the early stages of building our user base,
our advertising rates are the most affordable of any major Financial portal on the Internet.
We’re offering special rates to Charter Advertisers that will NOT be increased for 2.5 years--until
the end of year 2008. Now is the time to “get in on the ground floor” and lock in these economical
rates--even as our user base increases significantly over the next few years.
Compare our user statistics and ad rates with competing web sites and you will see for yourself that their costs are 2 to 4 times greater than ours to reach comparable numbers of financial certification candidates.
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Why Advertise Online?
The Internet is clearly becoming a part of consumers' daily lives. In the U. S. alone there are over 149 million Internet users.
Advertising and marketing online is effective for both building brands and generating responses. It allows for seamless integration throughout the consumer purchase cycle — from awareness, through interest to desire and action.
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Key benefits of online Advertising
• Consumers already in an active mode
• Ability to advertise in a relevant context
• Qualified audience
• Brand awareness to brand interest in one medium
• Ability to commence a dialogue
• Campaign flexibility and speed to market Generating response
• Customer opt-in to begin a dialogue
• Build a high-quality database
• Provide information consumers want in the same medium
• Develop long term relationship with clients
• Track responses immediately
• Realize cost effective results
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